“This biodegradable toilet paper is the best option in the realm of sustainability.”

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“Just because this Reel Tree-Free Toilet Paper isn't made with typical paper, doesn't mean it feels rough and uncomfortable.”

“Aside from being soft as hell, Reel toilet paper is made from bamboo, which can grow three feet in a day”

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Committed To Reel Change

Single-use paper products are essential for our everyday lives, so we reimagined what paper could be and set out to make more sustainable paper goods. We tirelessly tested and designed each toilet paper and paper towel roll without virgin wood pulp or plastic packaging.

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Sustainability Without Sacrifice

Sometimes green goods get a bad rap, but we believe you shouldn’t have to sacrifice quality to care for the earth. We engineer each roll to be super soft, strong, and durable while using only earth-friendly recycled fibers and bamboo fiber for an experience you (almost) won't believe.

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Plastic-Free
Packaging

Our bamboo toilet paper and recycled paper towels come in 100% plastic-free packaging that is recyclable and compostable.

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FREE of Dyes & Inks

Premium, durable paper goods - without any of the added nasty stuff like bpas, inks, harmful chemicals, dyes, or fragrances.

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SUSTAINABLE PAPER

We use FSC-certified recycled paper and bamboo wood pulp to make our paper, so no more trees are cut down for our recycled and bamboo paper products.

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Carbon Neutral Freight Shipping

Our freight shipping practices produce a net-zero amount of carbon dioxide emissions.

Discover Soft,
Sustainable Paper

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Reel Bamboo Toilet Paper

from $36.99

24 rolls

Reel Bamboo Toilet Paper (48-ct)

from $69.99

48 rolls

Reel Recycled Paper Towels

from $49.99

12 rolls

10,000+ 5 Star Review

Reel Change
Feels Good

Taking care of the earth shouldn't have to be hard. Switching to Reel recycled and bamboo products is a simple switch from your regular paper towels and regular toilet paper. See what other Reel Paper users have to say about making the swap.

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Zero trees. Zero plastic. Zero compromises.

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Paper For The Planet

This small change can have a big impact on our planet. See what impact the Reel community is having by making the switch to tree-free, plastic-free paper products

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60614

Trees Saved

32070

Single-use Plastics
Eliminated

Wiping out climate change - together.

It takes a village to make a big difference. That’s why we created Reel with community in mind. From our smart, streamlined designs to our ultra-convenient shopping experience, we created Reel to be more than just a paper product. It’s a lifestyle upgrade you’ll be proud to share with your friends and loved ones.

Our Story