Our Story Is Your Story

We’re all connected – by the earth, by the way we treat each other, and by the world we leave behind for the next generation. Our story begins with you.

How it started.

It all started when we came across a staggering statistic about the estimated number of trees cut down each day to make toilet paper - 27,000 - and we knew something had to change.

Since single-use paper products are essential to our everyday lives, we set out to make premium, sustainable paper goods that are made in the US and fit seamlessly into your life.

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The Reel Difference

We reimagined what paper could be and continue to iterate our process to create new sustainable products that meet our customers needs.

We tirelessly test our products to get them just right and design each product in the US without virgin-tree fibers or plastic packaging. Join Reel
The Reel Difference The Reel Difference


Livio Bisterzo

Reel Paper's Co-founder, Livio Bisterzo, is a creative entrepreneur with a passion for healthy living, consumer products, relationships, leadership, and team-building. Since 2003, Livio has built businesses from the ground-up – always with people in mind.

Knowing there are people less fortunate around the world, Livio teamed up with Derin Oyekan to make a product that had the power to make a real difference. Learning about conditions in which individuals were forced to use the bathroom next to standing water and where kids were playing outside moved Livio to build a company that would promote health, sanitation, safety, and well-being for people and the planet.


Derin Oyekan

Reel Paper co-founder Derin Oyekan, grew up in Lagos, Nigeria. His early life experiences inspired the multi-faceted giveback that we provide with every sale of our 100% bamboo toilet paper.

Since childhood, Derin has had a fascination with how things work and how to make them work better. Over the years, Derin supported numerous start-up companies that shared his passion for innovation and improving others' lives.

My experience growing up in Lagos and seeing those without definitely fuels my ambition. I have a post-it note on my bedroom mirror that reminds me of my personal mission every day- which is to create products and experiences that have a positive impact on people's lives.

Derin Oyekan, Co-Founder

Derin Oyekan

Derin Oyekan, Co-Founder

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